iFLYTEK Soared in Kantar BrandZ Most Valuable Chinese Brands 2023 Ranking

iFLYTEK was listed as the 43rd most valuable Chinese brand—valued at $4.34 billion—in the latest BrandZ Most Valuable Chinese Brands Top 100, jumping by 10 positions since 2022.

According to the report:

· iFLYTEK is widely recognized for its exceptional speech recognition technology and its latest Spark Desk large language model;

· iFLYTEK has long been a leading brand in the field of smart language assistance and translation;

· iFLYTEK achieved a 4% year-on-year growth, giving it a relative advantage in the rankings.

Kantar BrandZ, a globally recognized authority in brand valuation, provides invaluable insights on brand building to business leaders. Their assessments are based on interviews conducted with 4.2 million consumers across 54 markets, covering a staggering 20,000 brands. The evaluation of BrandZ’s Top 100 Most Valuable Chinese Brands follows a two-step process: assessing "financial value" and "brand contribution" (brand value = financial value x brand contribution). The evaluation also considers the three crucial factors of being “meaningful, different, and salient.”

iFLYTEK has long been at the forefront of innovation and recently released three versions of Spark Desk: V1.0, V1.5, and V2.0. The company has steadfastly pursued the “1+N” strategy, with “1” representing the Spark Desk general A.I. model, and "N" encompassing its applications in various fields such as education, office, automobile, human-computer interaction, medical care, finance, and industry.

As emphasized in the BrandZ Report, AI is not a novelty and has already driven innovation and brand growth for Chinese enterprises. 2023 ushered in a new era characterized by groundbreaking AI applications. Many brands have developed their proprietary models and provide differentiated products for diverse user experiences. Together with its users and partners, iFLYTEK will continue building upon the achievements of Spark Desk to empower everyone on their journeys of self-improvement and, in doing so, contribute to building a better world.