iFLYTEK Showcases at the 2025 China International Travel Mart

The 2025 China International Travel Mart was held from December 19 to 21 at the Hainan International Convention and Exhibition Center, attracting more than 1,000 overseas travel buyers and representatives from 101 countries and regions.

iFLYTEK showcased a range of innovative products at the expo, including the iFLYTEK Dual-Screen Translator 2.0, iFLYTEK AI Translation Earbuds, and iFLYTEK Multilingual AI Virtual Humans, which emerged as one of the highlights of the event.

Innovative Solutions on Display, Addressing Cross-Language Service Challenges

Innovative products including the iFLYTEK Dual-Screen Translator 2.0, iFLYTEK AI Translation Earbuds, and iFLYTEK Multilingual AI Virtual Humans were key highlights of the inbound tourism language-accessibility solutions showcased at the event. The iFLYTEK Dual-Screen Translator 2.0 drew attention for its ability to support online translation across more than 80 foreign languages and 200 Chinese dialects and accents. Its strong noise-reduction performance ensured accurate audio capture and reliable translation even in busy tourist environments, enabling smooth communication between users. At the expo, iFLYTEK demonstrated real-time Chinese–Georgian translation during a live presentation. The performance drew praise for its speed and accuracy from Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UNWTO).

A combined solution featuring the iFLYTEK Dual-Screen Translator 2.0 with a team audio guide system attracted attention from cultural and tourism authorities across multiple regions, as well as from travel agencies. The solution addresses long-standing challenges in inbound tourism, where foreign-language guides—particularly for less commonly spoken languages—are often in short supply and difficult to coordinate.

The solution enables guides without professional foreign-language training to confidently handle international tour groups, helping alleviate the industry-wide challenge of short-term shortages in foreign-language guide resources in inbound tourism scenarios.

AI translation technology has reduced the pressure of cross-language communication for guides, allowing them to focus more on cultural interpretation and service delivery. As a result, destination narratives are conveyed more clearly, and cross-language services have become more professional and engaging for international visitors.

As an open-ear device supporting both bone conduction and air conduction, the newly launched iFLYTEK AI Translation Earbuds have also attracted strong attention since their official release.

Powered by iFLYTEK Spark End-to-End Simultaneous Interpretation LLM, the earbuds feature dual-channel independent simultaneous translation, two-way translation across 60 languages, and a first-response latency of just two seconds, delivering a new experience in cross-language communication.

Whether enabling real-time conversations between international visitors and tour guides or local residents, or supporting urgent remote communication during travel—such as contacting hotels, car rental services, or tourist attraction customer support — the iFLYTEK AI Translation Earbuds provide efficient and reliable assistance, helping users communicate with greater ease and confidence.

Building on its AI translation technologies that help break down language barriers, iFLYTEK has further advanced the integration of AI with cultural and tourism scenarios by launching Multilingual AI Virtual Humans.

The solution enables the creation of customized IP characters and personas tailored to the cultural identity of individual destinations. Through vivid and interactive experiences, the AI Virtual Humans provide multilingual explanations and services for visitors who do not share the same language. In addition to delivering cultural content in a structured and accessible way—effectively enabling“cultural translation”—the virtual characters can also be used to produce multilingual promotional videos for tourist destinations. This brings a more immersive and technology-driven dimension to cross-language cultural and tourism services.

At the expo, iFLYTEK Traditional Chinese Painting Robot also attracted many visitors for hands-on experiences. Blending the classical aesthetics of cultural tourism with modern technology, the robot presents the unique appeal of culture–tourism integration through human-like brushwork and calligraphic expression.

Keynote Speech: Sharing Practical Results of AI in Cultural and Tourism Applications

During the China International Travel Mart, a series of related events were held, including the "Hello! China — Hainan Night" promotional reception, briefings on inbound tourism policies, and multiple sessions focused on high-quality development in inbound tourism.

At the session on high-quality inbound tourism development, iFLYTEK was represented by Cai Hao, General Manager of the Hardware Marketing Department of iFLYTEK's Consumer AI Translation Business Group. He delivered a presentation titled "Upgrading Inbound Tourism Services with AI Translation" offering an in-depth analysis of multilingual service challenges across the entire inbound travel journey.

Cai noted that accurate language support is essential at every stage of inbound tourism—from immigration clearance and transportation to sightseeing and shopping. He explained how iFLYTEK's AI translation technologies enable barrier-free multilingual services across diverse scenarios, ranging from one-on-one communication to group tour interpretation. He also shared representative application cases at Summer Palace, China Southern Airlines, and Chimelong, where the adoption of iFLYTEK's AI translation solutions has significantly improved the efficiency and quality of cross-language services. The practices drew strong attention from industry stakeholders.

End-to-End Technical Support Ensuring Smooth Communication Throughout the Event

iFLYTEK's practical application of "AI-powered cultural and tourism" was also reflected in the technical support provided throughout this year's China International Travel Mart.

Building on its core strengths in multilingual AI translation technologies, iFLYTEK delivered simultaneous interpretation services through iFLYTEK SPARK Trans for the "Hello! China — Hainan Night" event. In addition, the iFLYTEK Dual-Screen Translator 2.0 and iFLYTEK AI Translation Screen were widely deployed across volunteer services and hotel reception scenarios. Event volunteers and partner hotels were equipped with these devices to provide real-time translation support during guest guidance, information inquiries, and check-in procedures.

The ease of use and high translation accuracy of the solutions improved the professionalism of volunteer services and hotel reception, allowing overseas guests to experience the efficiency and attentiveness of cultural and tourism services firsthand. At the accompanying business matchmaking sessions, several participants reached cooperation intentions with the support of the iFLYTEK Dual-Screen Translator 2.0.

Through its participation in the China International Travel Mart 2025, iFLYTEK clearly demonstrated the innovative momentum created by the integration of technology and cultural tourism. From providing technical support for major events to enabling business matchmaking, and from professional knowledge sharing to scenario-based services, iFLYTEK leveraged technology to break down language barriers and inject new momentum into the high-quality development of inbound tourism.

Looking ahead, iFLYTEK will continue to deepen the innovative application of AI technologies in the cultural and tourism sector, more intelligent cultural tourism solutions into real-world implementation. Through these efforts, iFLYTEK aims to support the development of a more open, convenient, and diverse ecosystem for cultural and tourism exchange.