Spotlight on DMEXCO 2025: Join iFLYTEK AI Marketing to Shape the AI-Driven Future of Digital Marketing

On September 17-18, DMEXCO 2025 was held in Cologne, Germany. As a premier global digital marketing and technology conference, this year's event showcased the latest technological achievements across the digital marketing landscape, bringing together over 1,000 digital marketing companies and technical experts from around the world to discuss the industry's most pressing trends and future directions. As iFLYTEK's global intelligent marketing platform, iFLYTEK AI Marketing (AIMarX) returned to DMEXCO after a one-year hiatus, presenting an even more forward-looking and diverse portfolio of intelligent marketing products. The platform also unveiled its innovative full-chain marketing solutions, strengthening connections with global partners and jointly exploring the boundless possibilities of next-generation digital marketing.

Deepening Global Integration: iFLYTEK AI Marketing Presents Its Intelligent Solutions

As artificial intelligence becomes increasingly embedded in marketing practices and digital transformation accelerates across the industry, the landscape of digital marketing is evolving rapidly—bringing both new challenges and abundant opportunities. This year, iFLYTEK AI Marketing officially elevated its global intelligent marketing brand, AIMarX, introducing a comprehensive, full-chain service portfolio that spans programmatic advertising, influencer marketing, and media agency solutions. Equipped with these enhanced capabilities, AIMarX is dedicated to helping global clients achieve sustainable marketing growth and digital success.

In the field of programmatic advertising, AIMarX is dedicated to leveraging AI to enhance marketing performance for its partners. It provides global programmatic reach across mobile, home, and outdoor advertising scenarios, offering integrated one-stop solutions that balance both brand-building and performance-driven goals. With years of accumulated expertise, AIMarX has embedded AI technology into every stage of the programmatic advertising process. By continuously optimizing its algorithmic engines for key bidding scenarios, it significantly improves bidding efficiency—leading to notable gains in both cost-effectiveness and audience scale. In e-commerce contexts, AIMarX has implemented end-to-end AI-powered creative solutions, establishing a data-driven Dynamic Creative Optimization (DCO) loop that greatly enriches e-commerce marketing tactics and substantially boosts campaign effectiveness. To date, AIMarX has delivered impressive results across seven major sectors—including e-commerce, local services, and online travel—and has established long-term partnerships with numerous internationally recognized leading brands.

In the influencer marketing sector, global brands are increasingly shifting their focus from purely pursuing traffic to building trust and establishing long-term collaborations. In response, AIMarX launched its programmatic influencer trading platform in April this year. At DMEXCO, AIMarX highlighted the platform’s core services: For brands, the platform offers comprehensive influencer marketing services—from strategic influencer matching and fully managed campaigns to real-time ROI measurement. For influencers, it provides a completely free personal data dashboard that helps them efficiently find content inspiration and easily begin brand collaborations. With a network of over 500 exclusively signed influencers and a total repository reaching tens of millions, AIMarX’s influencer platform is becoming the go-to choice for global brands. Its intelligent, two-sided service model makes connection with influencers worldwide both effortless and effective.

For brands seeking to quickly establish a presence in the digital media ecosystem, AIMarX’s newly launched Global Media Agency Platform serves as an official advertising partner to leading media like Google, Meta, and TikTok, as well as key Chinese OEMs such as Mi Ads, OPPO, vivo, and Transsion. It provides a one-stop solution covering account setup, media planning, creative production, campaign optimization, e-commerce affiliate marketing, and app promotion—enabling partners to efficiently achieve their marketing goals. With access to nearly 100 global digital media and OEM resources, all powered by the platform's AI-driven capabilities, brands can effortlessly execute worldwide campaigns and seamlessly reach high-value audiences across regions and platforms.

By leveraging its three strategic pillars—programmatic advertising, influencer marketing, and global media agency services—AIMarX is empowering a growing number of enterprises to navigate international expansion and deepen their on-the-ground engagement. At this year's DMEXCO, AIMarX not only delivered comprehensive and engaging product demonstrations but also joined industry experts in discussions about the future of AI in digital marketing.

AI-Powered Foundation Drives End-to-End Innovation in Global Marketing

Brands navigating global digital marketing today face common challenges: navigating market insight and strategic planning in complex, diverse environments; producing and adapting creative content across languages; and tackling the complexities of cross-regional and localized operations in global marketing. To address these pain points, iFLYTEK AI Marketing (AIMarX) introduces an L4-level intelligent marketing solution powered by Agentic AI. Built on a robust AI foundation—the Spark LLM, complemented by industry-specific sub-models and scenario-driven AI Agents—AIMarX delivers core capabilities including marketing strategy generation, AI-driven creative production, real-time data analytics, and Voice of Customer (VOC) insight. Together, these form a comprehensive, end-to-end solution that guides global brands from initial insight to final execution.

Navigating market insight and strategic planning in complex, diverse environments, iFLYTEK AI Marketing empowers brands with AI-driven insight models to clarify product categories, analyze selling points, identify target audiences, and conduct in-depth consumer profiling—enabling a more authentic understanding of local market needs. When combined with its AI-powered product selection capabilities, the platform can analyze local market trends and automatically generate tailored marketing strategies.

To produce and adapt creative content across languages, iFLYTEK AI Marketing focuses on the generation, variation, and deconstruction of creative content, establishing a data-driven, self-evolving optimization loop. Its AI Creative Platform enables the batch production of multilingual advertising assets. Equipped with iFLYTEK's proprietary large model and advanced multilingual capabilities, it empowers brands to efficiently create and adapt marketing materials for global audiences across languages, ethnicities, and religions. This significantly lowers creative barriers while mitigating cultural risks. For high-performing ad creatives, the platform can deconstruct them into element-level features, enabling targeted optimization and ensuring sustained campaign effectiveness across diverse markets.

To tackle the complexities of cross-regional and localized operations in global marketing, iFLYTEK AI Marketing provides brands with its Multi-Agent Intelligent Delivery Service. In this system, master and sub-agents collaborate seamlessly—from interpreting marketing objectives and formulating strategies to executing campaigns—forming an AI-orchestrated, elastically scaled computing network that enables seamless global operations. This architecture ensures the efficient delivery of locally tailored marketing content, helping brands achieve precise and culturally resonant audience engagement across diverse markets.

Powered by large model AI capabilities, iFLYTEK AI Marketing breaks down barriers between insight, creation, and optimization. By connecting every stage of the marketing journey with reliable, proven AI technology, it delivers integrated, end-to-end intelligent marketing products and solutions. This enables global brands to consistently achieve higher efficiency, enhanced performance, and smarter, more measurable marketing outcomes.

After a year's absence, iFLYTEK AI Marketing (AIMarX) made its return to DMEXCO, presenting not only a richer portfolio of intelligent marketing products but also a sharper strategic focus on deepening its global presence and fostering collaborative ecosystem growth. Since launching its global expansion strategy in late 2022, iFLYTEK AI Marketing has extended its reach to over 100 countries and regions, partnering with more than 1,800 brands worldwide. It has earned broad recognition from clients across Europe, North America, Southeast Asia, the Middle East, and Latin America, while consistently driving tangible business growth for international customers. Looking ahead, as AI continues to transform the marketing landscape, iFLYTEK AI Marketing will leverage its innovative solutions in intelligent marketing to expand its global network, seize industry exchange opportunities, and help build a new AI-powered marketing ecosystem—injecting fresh momentum into the future of digital marketing worldwide.