Xunfei Healthcare Shines at Beijing International Audiology Conference with New Product Launch Drawing Industry Attention

The 9th Beijing International Audiology Conference took place at the China National Convention Center from May 24 to 25, 2025. Under the theme "Innovative Technology, Precision Service," the event brought together leading audiology experts from around the world to explore the future of hearing technology.

As a pioneer in China’s intelligent hearing aid industry, Xunfei Healthcare made an impressive showing at the conference, showcasing its full lineup of self-developed hearing aid solutions. The company garnered widespread attention with its groundbreaking self-fitting technology and the industry’s first captioned hearing solution. The highlight of its presentation was the unveiling of its latest product line—the Hongyu Series Behind-the-Ear Hearing Aids.

Introducing the Hongyu Series: AI-Powered Precision Hearing Solutions

What more can we do for elderly individuals with hearing impairments?" This has been the driving question behind Xunfei Healthcare's continuous innovation. The World Health Organization's World Report on Hearing reveals staggering statistics: approximately 1.5 billion people worldwide experience some degree of hearing impairment. The problem becomes particularly acute among those aged 65 and above, with over 50% of individuals above 85 affected. Yet, fewer than 30% of them use hearing aids—and in China, adoption rates are even lower, at under 5%. To address this challenge, iFLYTEK's intelligent hearing aids have made groundbreaking advancements in streamlined fitting processes, senior-friendly interface design, and AI-powered algorithms, significantly lowering the barrier for older adults to access professional hearing assistance.

Moreover, Xunfei Healthcare has developed a profound and nuanced understanding of elderly users' needs. According to the 2024 Tmall Health’s Research Report on Hearing Impairment and Hearing Aid Usage Among China's Elderly Population, online hearing aid market share in China has grown from 16% to 21%. Simultaneously, user expectations have evolved significantly, with increasing numbers of seniors now preferring professional hearing aids that combine aesthetic appeal, wearing comfort, and intelligent functionality.

In response, Xunfei Healthcare's new Hongyu Series transcends conventional digital hearing aids - it features a discreet Bluetooth earbud design that eliminates clinical aesthetics. Incorporating a nationally patented golden triangle support structure with biomimetic liquid silicone and shark-fin contours, the device ensures both secure fit and all-day comfort. The sleek white chassis and sport-inspired earhook design subtly erase the "disability stigma" traditionally associated with hearing aids, thoughtfully addressing seniors' psychological sensitivities while preserving their dignity.

The Hongyu Series represents a significant leap forward in hearing technology, integrating cutting-edge features that set new industry standards. These advanced devices combine powerful outdoor noise reduction with 64 intelligent processing channels, enhanced by the upgraded Spark AI Fitting Assistant 2.0 and AI Adaptive Scene Switching System 2.0 for seamless auditory experiences in any environment.

Moving beyond conventional hearing aid limitations, iFLYTEK's intelligent solutions harness AI capabilities and thoughtful design to create a compelling middle ground in the market. They successfully bridge the gap between premium imported devices and basic non-professional alternatives, offering elderly users with hearing loss an accessible yet sophisticated option. By delivering professional-grade performance at an affordable price point, these innovations empower users to enjoy customized hearing solutions from the comfort of their homes, truly democratizing access to quality hearing technology.

New Benchmark in Domestic Hearing Aids: Advancing Intelligent Hearing Health Solutions

The Xunfei Healthcare’s exhibition booth emerged as a major attraction at this year's event, drawing diverse crowds that included potential business partners, families seeking hearing solutions for loved ones, and hearing health specialists. Visitors consistently expressed keen interest in the company's groundbreaking AI technology, particularly its innovative self-fitting system and unique captioned hearing functionality. Throughout the event, the iFLYTEK team actively demonstrated their AI Adaptive Scene Switching System. The technology's sophisticated algorithms effectively distinguish and enhance human speech while suppressing background noise, automatically optimizing performance across different environments to deliver effortless user experience.

Beyond these core demonstrations, the team engaged visitors with detailed presentations of the Spark AI Fitting Assistant and captioned hearing capabilities, while providing in-depth technical explanations about their AI-powered acoustic optimization algorithms. This combination of cutting-edge technology and knowledgeable interaction transformed the booth into one of the most dynamic and technologically compelling spaces at the entire conference.

As China's premier hearing aid innovator, Xunfei Healthcare is reshaping the industry through technological advancement and visionary strategy. For years, the global hearing aid market has maintained an entrenched hierarchy, with five multinational corporations controlling over 90% of market share. In this challenging environment, domestic brands have historically been relegated to competing on price alone, offering basic products with limited capabilities.

As a medical-grade provider, the company understands that professional fitting services and end-to-end customer care are fundamental to delivering superior hearing solutions. This realization has driven the development of their innovative O2O ecosystem, which seamlessly connects online convenience with offline expertise. Customers can now initiate their hearing journey through digital channels while receiving personalized, in-person support for fine-tuning and aftercare. This strategic shift from product-centric to service-oriented represents more than just business model innovation - it's transforming how seniors perceive hearing assistance. By building trust through both medical precision and consumer-friendly care, iFLYTEK is successfully rebranding hearing aids from clinical necessities to valued health companions that enhance quality of life.