iFlYREC Wins Industry Benchmark Award at MSA Accelerate – Microsoft Marketing Summit 2025

At the annual Microsoft advertising event, MSA Accelerate – Microsoft Marketing Summit 2025, iFlYREC, a brand under iFLYTEK, received the prestigious Industry Benchmark Award in recognition of its cutting-edge technology and significant market impact. This accolade not only underscores iFlYREC’s leadership in intelligent speech transcription but also celebrates its innovative brand marketing strategies, which have earned widespread acclaim across the industry.

Centered around the theme "Shaping the Future Together," the summit gathered top global marketing experts and technology leaders to discuss how AI and intelligent agents are revolutionizing the advertising and marketing landscape. The event highlighted groundbreaking innovations in digital advertising, paving the way for a smarter, more interactive, and trustworthy era in the industry. Zhao Hui, CMO of iFLYTEK iFlYREC, attended as a distinguished guest and accepted the award on stage.

Developed by iFLYTEK, iFlYREC is an advanced AI speech-to-text tool specializing in audio transcription and translation. By combining cutting-edge speech recognition technology with intelligent summarization powered by the Spark Large Model, it delivers efficient content recording and smart processing capabilities. As the industry benchmark, iFlYREC holds the top position in both brand recognition and overall product rankings, having served nearly 90 million users worldwide.

With its strong technical capabilities and deep integration into real-world applications, iFlYREC enables users to focus on meaningful communication. Empowered by the Spark Large Model, the solution offers a comprehensive suite of features, including audio/video file transcription, real-time recording conversion, multilingual translation, AI-generated chapter summaries, floating subtitles, and smart device connectivity—available across mobile apps, desktop software, and WeChat mini-programs. By combining AI with practical applications, iFlYREC serves diverse use cases such as meeting minutes, lecture/training reviews, interview transcriptions, podcast script generation, media content extraction, cross-language communication, live-streaming captions, and accessibility support for the hearing impaired. Professionals, academics, journalists, and individuals with hearing challenges all benefit from its ability to significantly enhance productivity and learning efficiency.

Powered by iFLYTEK's core technological strengths in intelligent speech and artificial intelligence, iFlYREC will further deepen the integration of AI with workplace and learning scenarios, continuously innovating product features and enhancing user experience. As an industry leader, iFlYREC will actively collaborate with ecosystem partners to explore new AI-driven marketing paradigms, injecting fresh momentum into the intelligent transformation of global advertising and marketing ecosystems - amplifying iFLYTEK's voice on the world stage.