March 01, 2024

iFLYTEK, Zense Entertainment, and Chulalongkorn University Sign Memorandum of Understanding to Accelerate the Advancement of Thai Speech Recognition

Barcelona, iFLYTEK announces a collaboration with Zense Entertainment and Chulalongkorn University. iFLYTEK, a leader in artificial intelligence and speech technology, Zense Entertainment, a cutting-edge entertainment technology company, and Chulalongkorn University, Thailand's prestigious academic institution, announce the signing of a Memorandum of Understanding (MOU) to accelerate the advancement of Thai speech recognition. 


Through this partnership, the aim is to propel the development of cutting-edge Thai speech recognition technology to cover not only its multiple regional dialects but also to mark a significant milestone in the advancement of AI-driven language processing systems tailored specifically for the Thai language. The primary objective of this collaboration is to optimize iFLYTEK's Thai speech recognition engine by incorporating Chulalongkorn University's linguistic insights and research. This collaboration will enhance the accuracy, fluency, and usability of Thai speech recognition technology up to 95% plus accuracy. Additionally, joining forces with Zense Entertainment as a media partner will strengthen iFLYTEK's expertise and enable the creation of better AI solutions, empowering customers and partners alike. This initiative aligns perfectly with iFLYTEK's commitment to delivering innovative solutions that enable seamless interaction with technology in users' native languages covering 123 languages.

Moreover, as part of iFLYTEK's AI+media industry solutions, the collaboration will integrate the following cutting-edge features:

1. Smart Real - Time Text & Speech Translation of multiple regional Thai dialects and various languages worldwide, suitable for diverse applications such as international and local conferences, seminars, and events.

2. Smart Interviewing: A comprehensive recording and tranion system designed specifically for reporters and press conferences.

3. Content Creation: An intelligent content creation platform offering comprehensive support for text, image, and video.

4. Subtitle Generation: Automation tools for post-production editing to streamline workflows.

5. Virtual Anchor: Automatic voice-over broadcasting by virtual anchors for post-production enhancements.

“We are committed to amplifying positive impact through global partnerships. Our wide range of AI solutions and services is designed to foster innovation, offering cutting-edge solutions in AI. In collaboration with Zense Entertainment and Chulalongkorn University, we will utilize our expertise in AI and NLP technologies, complemented by Zense Entertainment's contributions in entertainment and media insights and resources. Chulalongkorn University will provide its academic prowess and linguistic expertise to bolster the collaboration. Together, we remain dedicated to amplifying positive impact through global partnerships, pioneering innovations, and technologies that enhance people's lives," said William Zhou, Vice President, iFLYTEK Open Platform, President Overseas Business, iFLYTEK.


“It is always Chulalongkorn University’s mission to serve the Thai community and conduct cutting edge research and development. With this partnership with iFLYTEK and Zense Entertainment, we hope to bring our research and expertise in speech processing and NLP to a much wider audience and benefit the people of Thailand. We are also hopeful that the collaboration will also usher in new research directions and possibilities from having access to the vast amount of resources available from the media & entertainment industry and the technology prowess of iFLYTEK,” said Dr. Ekapol Chuangsuwanich, Principal Investigator and Dr. Supichai Tangjaitrong, Managing Director, CHULA UNISEARCH, Chulalongkorn University.


“It’s our honor moment for Zense Entertainment to have this precious chance working with iFLYTEK and Chulalongkorn University.  Altogether with our strength in Media & Entertainment background and our vision to transform into media technology company, this extraordinary collaboration would surely bring multiple Thai language dialects with AI technology to connect with more than 123 languages around the world. I believe very soon, language barrier obstacle for Thai people would be a thing of the past which will unleash a potential of various industries in Thailand that associate with foreign languages, especially those in Media & Entertainment, MICE tourism, Finance & Banking, Education and many more industries with various applications and devices.  And most importantly, to stimulate Thai economic growth,” said Mr. Varavuth Jentanakul, CEO, Zense Entertainment.


The partnership signifies a significant step forward in iFLYTEK's mission to democratize AI technologies and promote linguistic diversity in the digital landscape. Through strategic collaborations and investments in research and development, iFLYTEK remains at the forefront of driving innovation in AI-driven language processing solutions.


To learn more about this collaboration, visit the iFLYTEK booth (Hall 4, Stand 4A90) at the MWC Barcelona.  

About Chulalongkorn University

Established in 1917, Chulalongkorn University is Thailand's oldest and one of its most prestigious universities. Named after King Chulalongkorn (Rama V) and located in central Bangkok, it offers a broad range of programs across various faculties and institutes. Renowned for its high academic standards and innovative research, the university is a key driver of educational excellence and development in Thailand, shaping the country's intellectual and cultural landscape.


About Zense Entertainment

Zense Entertainment is a leading force in Thailand's entertainment sector, known for its innovative content creation and media production. It offers a range of services, including TV programming, digital content, and event management. With a focus on quality and engagement, Zense utilizes the latest technology and storytelling techniques to captivate audiences. The company plays a pivotal role in enhancing Thailand's cultural vibrancy and entertainment scene.

About iFLYTEK 

iFLYTEK Open Platform was launched in 2010 by iFLYTEK as China’s Artificial Intelligence open platform for Mobile Internet and intelligent hardware developers. As a cloud-based platform, we provide efficient and easy-to-use development kits, including TTS, ASR, and NLP SDKs, to developers from China and around the world. Our journey began with the idea of using speech as the most natural and efficient medium for human-machine interaction. iFLYTEK Open Platform invites developers from every corner of the world to join us in exploring the infinite possibilities in an AI-powered world.